Data Privacy & Cookie Policy
Introduction
We are committed to safeguarding the privacy and security of your personal information. This policy explains what personal data we collect, how we use it, the lawful bases for processing it, how you can exercise your rights, and what measures we take to protect it. We recommend that you read this policy in full. If you have any questions, please contact us at info@petdreamhouse.com.
Who We Are
PetDreamHouse is responsible for the personal information we collect (the “controller” under data protection law). Our contact details can be found at the bottom of this policy.
Information We Collect
We may collect, store, and use the following categories of personal information:
- Identity and Contact Data: Such as your name, billing and delivery address, email address, and telephone number.
- Financial Data: Payment details, including credit/debit card numbers, expiration dates, and security codes. (Note: These are processed securely by our payment service providers; we do not store full card details on our servers.)
- Transaction Data: Details about orders you have placed, returns, and refunds.
- Technical Data: Your IP address, browser type and version, time zone setting, operating system, and platform, as well as information about how you use our website.
- Marketing and Communications Data: Your preferences for receiving marketing information and communications from us.
We collect personal information directly from you when you register for an account, place an order, sign up for newsletters, or interact with our website. Some data is collected automatically through cookies and similar technologies when you browse our site.
Lawful Bases for Processing
We will only collect and process your personal data where we have a lawful basis to do so. These lawful bases may include:
- Consent: When you have given clear consent for us to process your personal data for a specific purpose (e.g., receiving our newsletter).
- Contractual Necessity: When it is necessary for the performance of a contract with you (e.g., processing your order, delivering your products).
- Legitimate Interests: When the processing is necessary for our legitimate business interests, provided these are not overridden by your rights and interests (e.g., improving our website user experience or understanding how customers use our services).
- Legal Obligation: When we must process your data to comply with a legal or regulatory obligation.
How We Use Your Information
We will use your personal data for one or more of the following purposes:
- To Process Your Orders: Including payment, shipping, and delivery.
- To Improve Our Website and User Experience: Ensuring our website content is user-friendly, secure, and up-to-date.
- To Provide Customer Support: Addressing your questions, complaints, and requests.
- To Send Marketing Communications: If you have opted in, we may send promotional offers, product news, and updates.
- To Comply with Legal Requirements: Such as fulfilling legal, tax, and regulatory obligations.
Marketing and Newsletter Communications
If you choose to receive marketing communications, we may send you promotional offers, discounts, and company news. You can opt out at any time by:
- Adjusting your preferences in the “My Account” section of our website.
- Clicking the “unsubscribe” link in any promotional email.
- Contacting us at info@petdreamhouse.com and requesting removal.
Data Sharing and Disclosure
We value your privacy and will not share your personal information with third parties without your consent, except:
- Service Providers and Partners: We may share data with trusted vendors (e.g., payment processors, delivery companies) to fulfill orders, process payments, or provide other requested services.
- Legal Compliance: We may disclose information where required by law or where we believe disclosure is necessary to protect our rights, comply with judicial proceedings, court orders, or legal processes.
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred to the new owner.
Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Specific retention periods are determined based on the nature of the data and the services provided. If you have any questions regarding our retention periods, please contact us at info@petdreamhouse.com.
Your Rights Under Data Protection Law
You have several rights under data protection law, including:
- Right to Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can ask us to correct inaccurate or incomplete personal data.
- Right to Erasure (“Right to be Forgotten”): You can ask us to delete your personal data in certain circumstances.
- Right to Restrict Processing: You can request the restriction or suspension of the processing of your personal data under certain conditions.
- Right to Data Portability: You can request the transfer of your personal data to another organization or directly to you, where technically feasible.
- Right to Object: You can object to our processing of your personal data based on legitimate interests or for direct marketing.
- Right to Withdraw Consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
Complaints
If you are unhappy with how we handle your personal data, please contact us so we can address your concerns.
Payment Information Security
We utilize secure, third-party payment providers (such as PayPal) to ensure your payment details are transmitted safely using Secure Socket Layer (SSL) technology. We do not store your full card details.
Cookies and Analytics
We use cookies and similar technologies to improve your experience on our website. Cookies are small text files placed on your device to collect standard internet log information and visitor behavior information. This information helps us understand how you use our website and track website performance. For example, we use Google Analytics to measure website traffic and usage patterns.
- How to Manage Cookies: You can set your browser to refuse cookies or alert you when cookies are being used. Please note that disabling cookies may affect the functionality of some parts of our website.
Third-Party Links
Our website may contain links to external websites or services that we do not control. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before submitting any personal information.
Security Measures
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or damage. Although we strive to protect your personal data, no security measures are entirely foolproof. If you suspect any misuse of your personal data, please contact us immediately.
Changes to This Policy
We may update this Privacy & Cookie Policy from time to time. When we do so, we will revise the “last updated” date below. Your continued use of our website after any changes indicates your acceptance of these changes. Please check this policy regularly for updates
This policy reflects current data protection legislation, including the UK GDPR, the Data Protection Act 2018, and, where applicable, the EU GDPR.
